This summer was the joint hottest on record in the UK, according to the Met Office. For many the summer of 2018 will be remembered for a two-month spell of beautifully sunny days, where in parts of the country daytime temperatures consistently topped 30C.
For three of those gloriously hot weeks the Motiv8 International team hit the road for the launch of the All-New Ford Focus. The air-conditioning was on full blast!
The event ran in three locations: Central hubs at Wetherby Racecourse in Yorkshire, The Cotswold Hotel and Conference Centre in Gloucestershire and The Crown Plaza Five Lakes Hotel in Colchester, Essex. There were also three sub venues, where autotest driving activities took place: Leeds East Airport, Cotswolds Airport and Colchester United Football Club. The event showcased everything this small family car has to offer. And it really was hot off the transporter, for many dealership staff this was the first time they had set eyes on the car.
First stop for our 40 strong event team, made up of trainers, drivers, brand ambassadors, receptionists, logistics crew and management was the beautiful West Yorkshire town of Wetherby.
The whole event had been meticulously planned over many months with our client and it was a great feeling to see the first opening session bring the event to life. A spectacular ‘cat walk’ style show, provided the wow factor and gave delegates their first look at each of the models in the Ford Focus Range.
After the opening session, delegates, who had been allocated into groups at registration, were guided to their first activity of the day by their brand ambassador and trainer who would remain with them throughout the day.
There were eight interactive training sessions for delegates to experience, looking at everything from the sleek design of the new Ford Focus, new and updated technology, B&O Play, FordPass Connect and the competition. A road drive to each of the sub venues gave delegates the opportunity to experience the ride, handling, performance and comfort of the new car.
Once at the sub-venue, delegates got to experience some of the great drive assist technologies, including Park Assist where the car essentially parks itself taking control of both the steering wheel AND pedals. Adaptive cruise control was next where, built-in radar sensors detect a vehicle ahead and will automatically slow the car to maintain a pre-set distance. The final autotest at the sub venue was Pre-Collision Assist where delegates got to test how the car would respond to an obstacle with Autonomous Emergency Braking and Evasive Steering Assist helping to avoid an impact.
Delegates at Cotswold Airport got to experience a unique environment for one of the technology sessions. We had arranged to lift two Ford Focus’ into a Jumbo Jet, no mean feat! But it was certainly a talking point and the perfect opportunity to get a great selfie as it’s not everyday you get to experience a 747 close up.
On 1st August 2018 Focus Ford Live came to an end, over 2000 delegates from across the UK took part in the event and got to experience the great technology and design of the All-New Ford Focus.
As always, our team delivered above and beyond.
We created a memorable event and delegates headed back to their dealerships armed with the knowledge to talk confidently to customers about the features and benefits of the new model and successfully sell the All-New Ford Focus.
Click here to view the event video